Your search returned 20 results.

1.
Un Modelo de elección aplicado a la conducta de compra de los clientes externos de un almacen por departamentos / Miguel Angel Fonseca, María Isabel Giraldo, Claudia Esmeralda Pardo E., Liliana Parra Q...(et al.) ; director Marithza Sandoval Escobar y Jim Walters Colmenares

by Fonseca, Miguel Angel | Giraldo, María Isabel | Pardo E., Claudia Esmeralda | Parra Q., Liliana | Reyes Bernal, Diego León | Sánchez-Posso, Darío | Sandoval Escobar, Marithza [Directora] | Walters Colmenares, Jim [Director].

Language: Spanish Publisher: Santafé de Bogotá : s.n., 1993Dissertation note: Tesis (Psicólogo) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 1993 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.834 / M622 (1).

2.
El Peso de los atributos del producto sobre las evaluaciones de semejanza y preferencia / Marithza Sandoval, Bertha L. Avendaño, Diana Barbosa, Micaela Gómez y Gilma Parra

Source: Suma PsicológicaMaterial type: Article Article; Format: print Language: Spanish Publisher: Santafé de Bogotá Availability: No items available :

3.
Factores asociados a la conducta de elección de los almacenes de cadena Exito y SAO / Abril A., Nancy, Alfaro S., Milena, Avila N., Viviana, Baquero E., Magda Y. ; directores Marithza Sandoval y Jim Walters

by Abril A., Nancy | Alfaro S., Milena | Avila N., Viviana | Baquero E., Magda Y | Sandoval, Marithza [Directora] | Walters, Jim [Director].

Language: Spanish Publisher: Bogotá : s.n., 1997Dissertation note: Tesis (Psicólogo) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 1997 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.834 / F118 (1).

4.
Análisis del perfil del candidato ideal de los bogotanos para las elecciones presidenciales de 1998 / Luisa M. Bautista Ospina, Pedro A. Garzón, Olga M. Homez...(et al.) ; directores Maritza Sandoval, Jim Walters

by Bautista Ospina, Luisa M | Garzón, Pedro A | Homez, Olga M | Rodríguez, Sandra S | Sánchez, Constanza | Sandoval, Maritza [Directora] | Walters, Jim [Director].

Language: Spanish Publisher: Bogotá : s.n., 1997Dissertation note: Tesis (Psicólogo) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 1997 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.834 / A615 (1).

5.
People, products and persuits : exploring the relationship between consumer goals and product meanings / Mark Ligas

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

6.
Consumer choice between hedonic and utilitarian goods / Ravi Dhar and Klaus Wertenbroch

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

7.
The Evolution of brand preferences and choice behaviors of consumers new to a market / Carrie M. Heilman, Douglas Bowman and Gordon P. Wright

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

8.
Choosing what I want versus rejecting what I do not want : an application of decision framing to product option choice decisions / C. Whan Park, Sung Youl Jun and Deborah J. Macinnis

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

9.
A Hirarchical Bayes model for assortment choice / Eric T. Bradlow and Vithala R. Rao

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

10.
The Effects of incomplete information on consumer choice / Ran Kivetz and Itamar Simonson

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

11.
Self-regulation of unwanted consumption / Robert Lawson

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

12.
Applying general living systems theory to learn consumers'sense making in attending performing arts / Marylouise Caldwell

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

13.
Sense making : trojan Horse? pandora's box? / Margaret Craig-Lees

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

14.
Transaction decoupling : how price bundling affects the decision to consume / Dilip Soman and John T. Gourville

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

15.
The Role of taxonomic and goal-derived product categorization in, within and across category judgments / E. Marla Felcher, Prashant Malaviya, Ann L. McGill

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

16.
The Asymmetric information model of state dependence / Nickolay V. Moshkin, Ron Shachar

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

17.
Earning the right to indulge : effort as a determinant of customer preferences toward frecuency program rewards / Ran Kivetz and Itamar Simonson

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

18.
Measuring consumers' willingnes to pay at the point of purchase / Klaus Wertenbroch and Bernd Skiera

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

19.
Understanding the role of preference revision and concession in group decisions / Anocha Aribarg, Neeraj Arora and H. Onur Bodur

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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