Biblioteca Juan Alberto Aragón Bateman

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Your search returned 14 results.

1.
Marketing de servicios : estrategias para turismo, finanzas, salud y comunicación / Marcos Cobra ; traducción Germán Alberto Villamizar ; revisión técnica Alberto Narváez Rozo

by Cobra, Marcos.

Edition: 2. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : McGraw-Hill, c2000Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.89 / C617 / 2000 (2).

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2.
Response to competitive entry : a rationale for delayed defensive reaction / Ajay Kalra, Surendra Rajiv, Kannan Srinivasan

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

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3.
No pain, no gain : a critical review of the literature on signaling unobservable product quality / Amna Kirmani and Akshay R. Rao

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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4.
Raising awareness and signaling quality to uninformed consumers : a price-advertising model / Hao Zhao

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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5.
The Psychology of deception in marketing : a conceptual framework for research and practice / Ram N. Aditya

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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6.
What if your denstist looked like Tom Cruise? : applying the match-up hypothesis to a service encounter / Stephen K. Koernig, Albert L. Page

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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7.
Las 22 Leyes inmutables de la marca : cómo convertir un producto o un servicio en una marca mundial / Al Ries, Laura Ries ; versión española Raúl Peralba y Raúl G. del Río

by Ries, Al | Ries, Laura.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c2000Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / R428r (1).

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8.
Trading off between value creation and value appropriation : the financial implications of shifts in strategic emphasis / Natalie Mizik and Robert Jacobson

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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9.
Gestión de empresas de turismo y ocio : el arte de provocar la satisfacción / Josep-Francesc Valls

by Valls, Josep-Francesc.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Gestión 2000 ; Esade, c2000Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.04 / V155 (1).

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10.
Comercializadora de trucha Dis-Pezz Ltda. / Helen Dayan Puentes Párraga ...(et al.) ; director Luis Fernando Ñustes

by Puentes Párraga, Helen Dayan | Lafaurie Anzola, Ricardo Mario | Montes Gordillo, Manuel Andrés | Ñustes, Luis Fernando [director] | Palacio Rodríguez, Johanna Carolina.

Language: Spanish Publisher: Bogotá : s.n., 2005Dissertation note: Tesis (Administrador de Negocios Internacionales) Fundación Universitaria Konrad Lorenz. Facultad de Ciencias Económicas y Administrativas, 2005 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.8 / C652 (1).

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11.
Visión calidad Ltda. / Sandra Isabel Sabogal Florido, Sonia Alejandra Cifuentes Beltrán, Blanca Helena Muñoz Carrillo ; director Luis Fernando Ñustes

by Sabogal Florido, Sandra Isabel | Cifuentes Beltrán, Sonia Alejandra | Muñoz Carrillo, Blanca Helena | Ñustes, Luis Fernando [director].

Language: Spanish Publisher: Bogotá : s.n., 2005Dissertation note: Tesis (Administrador de Negocios Internacionales) Fundación Universitaria Konrad Lorenz. Facultad de Ciencias Económicas y Administrativas Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.8 / S116 (2).

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12.
Transporte especial de pasajeros internacionales : TST Service Ltda. / Gina Serrano Varela, William Rodríguez Betancourt, José Fernando Martínez ; director Luis Fernando Ñustes

by Serrano Varela, Gina | Martínez, José Fernando | Ñustes, Luis Fernando [director] | Rodríguez Betancourt, William.

Language: Spanish Publisher: Bogotá : s.n., 2005Dissertation note: Tesis (Administrador de Negocios Internacionales) Fundación Universitaria Konrad Lorenz. Facultad de Ciencias Económicas y Administrativas, 2005 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.8 / S277 (2).

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13.
Los Diez pecados capitales del marketing : indicios y soluciones / Kotler, Philip

by Kotler, Philip.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Deusto, c2006Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.008 / L422 / v.12 (1).

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14.
Twittemprendedor : consejos tweet a tweet para emprendedores / Salvador Figueros

by Figueros, Salvador.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : ESIC, c2011Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.45 / F438 (2).

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