Biblioteca Juan Alberto Aragón Bateman

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41.
The Moderating role of commitment on the spillover effect of marketing communications / Rohini Ahluwalia, H. Rao Unnava and Robert E. Burnkrant

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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42.
An Empirical test of an updated relevance-accessibility model of advertising effectiveness / William E. Baker and Richard J. Lutz

Source: Journal of AdvertisingMaterial type: Article Article; Format: print Language: English Publisher: Clemson Availability: No items available :

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43.
The Effectiveness of information and color in yellow pages advertising / Karen V. Fernandez and Dennis L. Rosen

Source: Journal of AdvertisingMaterial type: Article Article; Format: print Language: English Publisher: Clemson Availability: No items available :

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44.
The Effect of credit on spending decisions : the role of the credit limit and credibility / Dilip Soman, Amar Cheema

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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45.
Close encounters of two kinds : false alarms and dashed hopes / Haipeng Allan Chen, Akshay Rao

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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46.
The Asymmetric information model of state dependence / Nickolay V. Moshkin, Ron Shachar

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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47.
Earning the right to indulge : effort as a determinant of customer preferences toward frecuency program rewards / Ran Kivetz and Itamar Simonson

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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48.
Developing synergies between promotions and brands in different price-quality tiers / Katherine N. Lemon and Stephen M. Nowlis

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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49.
Understanding the role of preference revision and concession in group decisions / Anocha Aribarg, Neeraj Arora and H. Onur Bodur

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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50.
Effects of implicit memory on memory-based versus stimulus-based brand choice / Angela Y. Lee

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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51.
The Role of issue valence and issue capability in determining effort investment / Vikas Mittal, William T. Ross and Michael Tsiros

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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52.
Estrés en decisiones cotidianas / Rocío Regueiro y Orfelio G. León

Source: PsicothemaMaterial type: Article Article; Format: print Language: Spanish Publisher: Oviedo Availability: No items available :

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53.
Training and pre-decisional bias in a multiattribute decision task / Hilda Gambara and Orfelio G. León

Source: PsicothemaMaterial type: Article Article; Format: print Language: Spanish Publisher: Oviedo Availability: No items available :

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Grupos cognitivos estratégicos y competitivos, en fondos de pensiones y cesantía de Colombia al 2005 / Jorge Enrique Garcés Cano

Source: Suma PsicológicaMaterial type: Article Article; Format: print Language: Spanish Publisher: Bogotá Availability: No items available :

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