The Effect of credit on spending decisions : the role of the credit limit and credibility / Dilip Soman, Amar Cheema
Material type: ArticleLanguage: English Publisher: Linthicum, MD Subject(s): AUTOCONTROL | CONDUCTA DEL CONSUMIDOR | ELECCION | TARJETAS DE CREDITO | TOMA DE DECISIONESOther classification: REV In: Marketing Science Vol. 21 No. 1 (2002) ; p. 32-53No physical items for this record
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