Biblioteca Juan Alberto Aragón Bateman

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1.
The Evolution of brand preferences and choice behaviors of consumers new to a market / Carrie M. Heilman, Douglas Bowman and Gordon P. Wright

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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2.
Self-regulation of unwanted consumption / Robert Lawson

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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3.
The Role of market efficiency intuitions in consumer choice : a case of compensatory inferences / Alexander Chernev and Gregory S. Carpenter

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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4.
Decision constraints and consideration-set formation in consumer durables / Girish Punj, Richard Brookes

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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5.
The Moderating role of commitment on the spillover effect of marketing communications / Rohini Ahluwalia, H. Rao Unnava and Robert E. Burnkrant

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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6.
An Empirical test of an updated relevance-accessibility model of advertising effectiveness / William E. Baker and Richard J. Lutz

Source: Journal of AdvertisingMaterial type: Article Article; Format: print Language: English Publisher: Clemson Availability: No items available :

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7.
The Asymmetric information model of state dependence / Nickolay V. Moshkin, Ron Shachar

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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8.
Effects of implicit memory on memory-based versus stimulus-based brand choice / Angela Y. Lee

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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9.
Influencia de la exposición a video juegos publicitarios (advergaming), en los niveles de recordación y reconocimiento hacia una marca, en comparación al efecto causado por la exposición a la marca en un programa de televisión (advertising) / César Augusto Ortega ; directora Andrea Velandia

by Ortega Ruiz, César Augusto | Velandia, Andrea [directora].

Language: Spanish Publisher: Bogotá : s.n., 2010Dissertation note: Tesis (Magíster en Psicología del Consumidor) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 2010 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.834 / O782i (2).

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10.
Marketing hero : herramientas comerciales de los videojuegos / coordinadores Juan Carrillo Marqueta, Ana Sebastián Morillas

by Carrillo Marqueta, Juan, coord | Sebastián Morillas, Ana, coord.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : ESIC, c2010Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / M174 (2).

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