Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"POSICIONAMIENTO" and su-to:POSICIONAMIENTO and su-to:ESTRATEGIAS DE MERCADEO and su-to:COMPETENCIA COMERCIAL'

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	1.	Competitividad y estrategias competitivas : el reto para Colombia / José María Mendoza Guerra Source: Tecnología AdministrativaMaterial type: Article; Format: print Language: Spanish Publisher: Medellín Availability: No items available : Add to cart (remove)
	2.	Strategic marketing planning for radically new products / Lee G. Cooper Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	3.	Market entry strategy under firm heterogeneity and asymmetric payoffs / Chakravarthi Narasimhan, Z. John Zhang Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	4.	Asymmetric store positioning and promotional advertising strategies : theory and evidence / Surendra Rajiv, Shantanu Dutta, Sanjay K. Dhar Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	5.	Cómo obtener clientes más rentables : y deshacerse al mismo tiempo de los que no lo son / Nico Schinagl Source: Harvard Business Review : América LatinaMaterial type: Article; Format: print Language: Spanish Publisher: Santiago de Chile Availability: No items available : Add to cart (remove)