Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"OFERTAS"'

	141.	Price competition under stockpiling and flexible consumption / David R. Bell, Ganesh Iyer and V. Padmanabhan Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	142.	The Effects of temporal consistency of sales promotions and availability on consumer choice behavior / Joffre Swait and Tülin Erdem Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	143.	When are stockpiled products consumed faster? : a convenience-salience framework of postpurchase consumption incidence and quantity / Pierre Chandon and Brian Wansink Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	144.	The Asymetric share effect : an empirical generalization on cross-price effects / Raj Sethurman and V. Srinivasan Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	145.	An Empirical investigation of the spillover effects of advertising and sales promotions in umbrella branding / Tülin Erdem and Baohong Sun Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	146.	The Long-term effects of price promotions on category incidence, brand choice and purchase quantity / Koen Pauwels, Dominique M. Hanssens and S. Siddarth Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	147.	Riding the saddle : how cross-market communications can create a major slump in sales / Jacob Goldenberg, Barak Libai and Eitan Muller Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	148.	A Configurational perspective on key account management / Christian Homburg, John P. Workman and Ove Jensen Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	149.	Role stress and effectiveness in horizontal alliances / Arne Nygaard and Robert Dahlstrom Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	150.	Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; traducción Rosa María Rosas Sánchez ; revisión técnica Ezequiel Teyssier Mont, Salvador Mercado Villagra by Stanton, William J \| Etzel, Michael J \| Walker, Bruce J. Edition: 10. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1996Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / S816 / 1996 (1). Place hold Add to cart (remove)
	151.	Máster de marketing : todo cuanto hay que saber sobre el marketing estratégico, táctico y operativo / Lorenzo Iniesta by Iniesta, Lorenzo. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Gestión 2000, c2001Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.83 / I642 (1). Place hold Add to cart (remove)
	152.	Fidelización de consumidores : cómo pueden los fabricantes y distribuidores fidelizar a través de marcas y tiendas / Fernando Iniesta, Antonio Agustín ; con la colaboración de ACNielsen by Iniesta, Fernando \| Agustín, Antonio. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Gestión 2000 ; IDELCO ; ACNielsen, c2001Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / I642 (1). Place hold Add to cart (remove)
	153.	Marketing personal : manual práctico para el éxito total en la aventura de la vida tanto personal como profesional / José Ma. Ferré Trenzano by Ferré Trenzano, José Ma. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Gestión 2000, c2003Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / F277m (1). Place hold Add to cart (remove)
	154.	El Plan de marketing estratégico / Cesáreo Hernández, Ricardo del Olmo, Jesús García by Hernández, Cesáreo \| García, Jesús \| Olmo, Ricardo del. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Gestión 2000, c2000Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / H276 (1). Place hold Add to cart (remove)
	155.	Merchandising : teoría, práctica y estrategia / Ricardo Palomares Borja by Palomares Borja, Ricardo. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Gestión 2000, c2000Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.82 / P156 (1). Place hold Add to cart (remove)
	156.	Dirección de márketing / Philip Kotler...(et al.) ; traducción Clara E. Rivera by Kotler, Philip. Edition: 12 ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : Pearson ; Prentice Hall, c2006Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / D472 (1). Place hold Add to cart (remove)
	157.	Publicidad / Thomas C. O'Guinn, Allen Chris T., Richard J. Semenik by O'Guinn, Thomas C \| Allen, Chris T \| Semenik, Richard J. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Thomson, c1998Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 659.1 / O384 (1). Place hold Add to cart (remove)
	158.	La Distribución comercial / Arthur Lawrence by Lawrence, Arthur. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Deusto, c2005Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.84 / L197 (1). Place hold Add to cart (remove)
	159.	Con premio incluido : la próxima gran idea de marketing / Seth Godin by Godin, Seth. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : Grupo Editorial Norma, c2005Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / G624 (1). Place hold Add to cart (remove)
	160.	Las preguntas más frecuentes sobre marketing / Philip Kotler ; traducción Antonio Núñez Ramos by Kotler, Philip. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : Grupo Editorial Norma, c2005Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / K685p (1). Place hold Add to cart (remove)

Biblioteca Juan Alberto Aragón Bateman

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