Publicidad / Thomas C. O'Guinn, Allen Chris T., Richard J. Semenik
Material type: TextLanguage: Spanish Publisher: México : Thomson, c1998Description: 623 p. : ilISBN: 9687529598Subject(s): CANALES DE DISTRIBUCION | CONDUCTA DEL CONSUMIDOR | ESTRATEGIAS DE MERCADEO | ESTUDIOS DE CASOS | ETICA | INTERNET | INVESTIGACION DE MERCADO | MERCADEO | OFERTAS | POSICIONAMIENTO | PUBLICIDAD | SEGMENTACION DE MERCADOS | SITIOS WEBDDC classification: 659.1Item type | Current location | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Libro | Biblioteca Juan Alberto Aragón Bateman | Colección Abierta | 659.1 / O384 (Browse shelf) | Available | 000482 |
There are no comments on this title.