Biblioteca Juan Alberto Aragón Bateman

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Your search returned 10 results.

1.
Service attributes : expectations and judgments / Eileen Bridges

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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2.
On the neglect of volition in consumer research : a critique and proposal / Richard P. Bagozzi

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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3.
The Role of affect in consumers' temporal judgments / Jacob Hornik

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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4.
Do the right thing : diverging effects of accountability in a managerial context / Christina L. Brown

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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5.
Ad repetition in a cluttered environment : the influence of type of processing / Prashant Malaviya, Joan Meyers-Levy, Brian Sternthal

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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6.
Consumers' processing of persuasive advertisements : an integrative framework of persuasion theories / Joan Meyers-Levy and Prashant Malaviya

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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7.
Counterfactual reasoning in causal judgments : implications for marketing / Ann L. McGill

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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8.
Discursive psychology : an alternative conceptual foundation to means-end chain theory / Richard P. Bagozzi, Pratibha A. Dabholkar

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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9.
Deception in marketing research : ethical, methodological and disciplinary implications / Allan J. Kimmel, N. Craig Smith

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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10.
The Role of taxonomic and goal-derived product categorization in, within and across category judgments / E. Marla Felcher, Prashant Malaviya, Ann L. McGill

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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