Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"INVESTIGACION DEL CONSUMIDOR" and su-to:ACTITUDES DEL CONSUMIDOR'

	21.	Market prominence biases in sponsor identification : processes and consequentiality / Michael Tuan Pham and Gita Venkataramani Johar Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	22.	Gestión de mercados : fundamentos, investigación, estrategias y operación / Martha Ruth Mendoza Torres by Mendoza Torres, Martha Ruth. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : Escuela de Administración de Negocios, c2001Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / M262 (1). Place hold Add to cart (remove)
	23.	Some new thoughts on conceptualizing perceived service quality : a hierarchical approach / Michael K. Brady and J. Joseph Cronin Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	24.	Measuring intent : there's nothing mere about mere measurement effects / Kenneth J. Chapman Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	25.	The Effects of pleasure and arousal on recall of advertisements during the super Bowl / Stephen J. Newell, Kenneth V. Henderson, Bob T. Wu Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	26.	Vegetarianism : toward a greater understanding / Swinder Janda and Philip J. Trocchia Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	27.	Interpreting consumer perceptions of advertising : an application of the Zaltman metaphor elecitation technique / Robin A. Coulter, Gerald Zaltman and Keith S. Coulter Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	28.	The Moderating effects of country of assembly : country of parts and country of design of hybrid product evaluations / Paul Chao Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	29.	The Effects of ingredient branding strategies on host brand extendibility / Kalpesh Kaushik Desai and Kevin Lane Keller Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	30.	What to say when : advertising appeals in evolving markets / Rajesh K. Chandy...(et al.) Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	31.	Marketing higher and further education : an educator's guide to promoting courses, departments and institutions / Paul Gibbs, Michael Knapp by Gibbs, Paul \| Knapp, Michael. Material type: Text; Format: print ; Audience: General; Language: English Publisher: London : Kogan Page, c2002Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.835 / G411 (1). Place hold Add to cart (remove)
	32.	Actitud hacia el consumo : trabajo exploratorio / Sandra Janeth Rodríguez Cruz, Julia Elena Tovar Ojeda ; directora Maritza Sandoval Escobar by Rodríguez Cruz, Sandra Janeth \| Sandoval Escobar, Marithza [directora] \| Tovar Ojeda, Julia Elena. Language: Spanish Publisher: Bogotá : s.n., 2003Dissertation note: Tesis (Psicólogo) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 2003 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.834 / R627 (1). Place hold Add to cart (remove)
	33.	Segmentación de mercados / Ricardo Fernández Valiñas by Fernández Valiñas, Ricardo. Edition: 2. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : ECAFSA ; Thomson Learning, c2002Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8105 / F276 (2). Place hold Add to cart (remove)
	34.	Comportamiento del consumidor / Roger D. Blackwell, Paul W. Miniard, James F. Engel by Blackwell, Roger D \| Engel, James F \| Miniard, Paul W. Edition: 9. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Thomson, c2002Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / B511 (2). Place hold Add to cart (remove)
	35.	Fidelización de consumidores : cómo pueden los fabricantes y distribuidores fidelizar a través de marcas y tiendas / Fernando Iniesta, Antonio Agustín ; con la colaboración de ACNielsen by Iniesta, Fernando \| Agustín, Antonio. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Gestión 2000 ; IDELCO ; ACNielsen, c2001Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / I642 (1). Place hold Add to cart (remove)
	36.	Hábitos de compra familiar : consumo alimentario y clases sociales / Víctor Pérez-Díaz, Juan Jesús Fernández by Pérez-Díaz, Víctor \| Fernández, Juan Jesús. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Gestión 2000 ; IDELCO ; ACNielsen, c2003Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / P272 (1). Place hold Add to cart (remove)
	37.	European perspectives on consumer behaviour / edited by Mary Lambkin...(et al.) by Lambkin, Mary, ed. Material type: Text; Format: print ; Audience: General; Language: English Publisher: London : Prentice Hall, c1998Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / E876 (1). Place hold Add to cart (remove)
	38.	Relación entre los niveles de TRP'S, las medidas de recordación, preferencia de marca y la conducta de compra en consumidores colombianos / Diana María López Celis ; director Omar Fernando Cortés Peña by López Celis, Diana María \| Cortés Peña, Omar Fernando [director]. Language: Spanish Publisher: Bogotá : s.n., 2009Dissertation note: Tesis (Magíster en Psicología del Consumidor) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 2009 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.834 / L672 (2). Place hold Add to cart (remove)
	39.	Efectos de la preferencia por el tipo de programación televisiva, la ubicación y la ruta de persuasión de los comerciales televisivos en la recordación y actitudes / Jennifer A. Hernández Delgado ; director Javier Andrés Gómez Díaz by Hernández Delgado, Jennifer A \| Gómez Díaz, Javier Andrés [director]. Language: Spanish Publisher: Bogotá : s.n., 2009Dissertation note: Tesis (Magíster en Psicología del Consumidor) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 2009 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.834 / H276 (2). Place hold Add to cart (remove)
	40.	Diferencias en la recordación, preferencia y/o la actitud hacia nombres de marcas publicitarias experimentales con base en la estructura musical utilizada como acompañamiento / Carlos Andrés Rodríguez Cortés ; director Javier Andrés Gómez Díaz by Rodríguez Cortés, Carlos Andrés \| Gómez Díaz, Javier Andrés [director]. Language: Spanish Publisher: Bogotá : s.n., 2009Dissertation note: Tesis (Magíster en Psicología del Consumidor) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 2009 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.834 / R627d (2). Place hold Add to cart (remove)

Biblioteca Juan Alberto Aragón Bateman

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