Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"INNOVACIONES EN EL CONSUMO" and su-to:PUBLICIDAD and su-to:ESTRATEGIAS DE MERCADEO'

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	1.	Retaliatory behavior to new product entry / Sabine Kuester, Christian Homburg and Thomas S. Robertson Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	2.	Why some new products are more successful than others / David H. Henard and David M. Szymanski Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	3.	Trading off between value creation and value appropriation : the financial implications of shifts in strategic emphasis / Natalie Mizik and Robert Jacobson Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)