Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"DESARROLLO DE LOS PRODUCTOS" and su-to:PUBLICIDAD'

	41.	Las 22 Leyes inmutables de la marca : cómo convertir un producto o un servicio en una marca mundial / Al Ries, Laura Ries ; versión española Raúl Peralba y Raúl G. del Río by Ries, Al \| Ries, Laura. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c2000Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / R428r (1). Place hold Add to cart (remove)
	42.	Investigating new product diffusion across products and countries / Debabrata Talukdar, K. Sudhir, Andrew Ainslie Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	43.	The Impact of heterogeneity and III-conditioning on diffusion model parameter estimates / Albert C. Bemmaor, Janghyuk Lee Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	44.	When good news about your rivals is good for you : the effect of third-party information on the division of channel profits / Greg Shaffer, Florian Zettelmeyer Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	45.	Multinational diffusion models : an alternative framework / V. Kumar, Trickhy V. Krishnan Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	46.	Reciprocal spillover effects : a strategic benefit of brand extensions / Subramanian Balachander and Sanjoy Ghose Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	47.	Unidad virtual portátil antiestrés / Luis Eduardo Otálora Angel, Gabriela Hernández Pabón ; director Carlos Adolfo Lucas by Otálora Angel, Luis Eduardo \| Hernández Pabón, Gabriela \| Lucas, Carlos Adolfo [director]. Language: Spanish Publisher: Bogotá : s.n., 2003Dissertation note: Tesis (Administrador de Empresas) Fundación Universitaria Konrad Lorenz. Facultad de Ciencias Económicas y Administrativas, 2003 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.83 / O815 (1). Place hold Add to cart (remove)
	48.	Gestión de empresas de turismo y ocio : el arte de provocar la satisfacción / Josep-Francesc Valls by Valls, Josep-Francesc. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Gestión 2000 ; Esade, c2000Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.04 / V155 (1). Place hold Add to cart (remove)
	49.	Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; traducción Rosa María Rosas Sánchez ; revisión técnica Ezequiel Teyssier Mont, Salvador Mercado Villagra by Stanton, William J \| Etzel, Michael J \| Walker, Bruce J. Edition: 10. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1996Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / S816 / 1996 (1). Place hold Add to cart (remove)
	50.	Jugadas maestras : qué enseñan los seis casos más exitosos de comercialización en los Estados Unidos / Paul B. Brown ; traducción Adriana de Hassan by Brown, Paul B. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : Editorial Norma, c1989, 1990Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.85 / B769 (1). Place hold Add to cart (remove)
	51.	Comercialización de prendas de vestir femeninas a través de Boutique Alonsso Pereira Ltda. / Ana María Franco Rivera, Eduardo Perdomo Plaza ; director Luis Fernando Ñustes by Franco Rivera, Ana María \| Ñustes, Luis Fernando [director] \| Perdomo Plaza, Eduardo. Language: Spanish Publisher: Bogotá : s.n., 2005Dissertation note: Tesis (Administrador de Negocios Internacionales) Fundación Universitaria Konrad Lorenz. Facultad de Ciencias Económicas y Administrativas, 2005 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.8 / F716 (2). Place hold Add to cart (remove)
	52.	Comercializadora de plantas aromáticas y medicinales : Onda Verde Ltda. / María Katerine Díaz Cepeda, Yaneth María Cruz Vital ; director Luis Fernando Ñustes by Díaz Cepeda, María Katerine \| Cruz Vital, Yaneth María \| Ñustes, Luis Fernando [director]. Language: Spanish Publisher: Bogotá : s.n., 2005Dissertation note: Tesis (Administrador de Negocios Internacionales) Fundación Universitaria Konrad Lorenz. Facultad de Ciencias Económicas y Administrativas, 2005 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.8 / D419 (2). Place hold Add to cart (remove)
	53.	Las Once leyes inmutables de la creación de marcas en internet / Al Ries y Laura Ries by Ries, Al \| Ries, Laura. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Deusto, c2006Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.008 / L422 / v.6 (1). Place hold Add to cart (remove)
	54.	Liderazgo de marca / David A. Aaker, Erich Joachimsthaler ; versión española de Roberto M. Alvarez del Blanco by Aaker, David A \| Joachimsthaler, Erich. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Deusto, c2006Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.008 / L422 / v.8 (1). Place hold Add to cart (remove)
	55.	Los Diez pecados capitales del marketing : indicios y soluciones / Kotler, Philip by Kotler, Philip. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Deusto, c2006Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.008 / L422 / v.12 (1). Place hold Add to cart (remove)
	56.	El Marketing : modas y modelos / Jorge Enrique Garcés Cano Source: Suma AdministrativaMaterial type: Article; Format: print Language: Spanish Publisher: Bogotá Availability: No items available : Add to cart (remove)
	57.	Máster de marketing : todo cuanto hay que saber sobre el marketing estratégico, táctico y operativo / Lorenzo Iniesta by Iniesta, Lorenzo. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Gestión 2000, c2001Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.83 / I642 (1). Place hold Add to cart (remove)
	58.	Marketing radical : desde Harvard hasta Harley-Davidson, lecciones de diez organizaciones que rompieron las reglas y triunfaron / Sam Hill y Glenn Rifkin by Hill, Sam \| Rifkin, Glenn. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Gestión 2000, c2000Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / H455 (1). Place hold Add to cart (remove)
	59.	El Plan de marketing estratégico / Cesáreo Hernández, Ricardo del Olmo, Jesús García by Hernández, Cesáreo \| García, Jesús \| Olmo, Ricardo del. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Gestión 2000, c2000Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / H276 (1). Place hold Add to cart (remove)
	60.	Marketing operativo / Josep Ma. Bustos by Bustos, Josep Ma. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Gestión 2000, c2003Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / B888 (1). Place hold Add to cart (remove)

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