The Impact of heterogeneity and III-conditioning on diffusion model parameter estimates / Albert C. Bemmaor, Janghyuk Lee
Material type: ArticleLanguage: English Publisher: Linthicum, MD Subject(s): DESARROLLO DE LOS PRODUCTOS | PUBLICIDAD | TOMA DE DECISIONESOther classification: REV In: Marketing Science Vol. 21 No. 2 (2002) ; p. 209-220No physical items for this record
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