Biblioteca Juan Alberto Aragón Bateman

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361.
Transaction decoupling : how price bundling affects the decision to consume / Dilip Soman and John T. Gourville

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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362.
Signaling strategies in competitive interaction : building reputations and hiding the truth / Jaideep Prabhu and David W. Stewart

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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363.
Satisfaction, repurchase intent and repurchase behavior : investigating the moderating effect of customer characteristcs / Vikas Mittal and Wagner A. Kamakura

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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364.
Managing customer-initiated contacts with manufacturers : the impact on share of category requirements and word-of-mouth behavior / Douglas Bowman and Das Narayandas

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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365.
Optimizing television program schedules using choice modeling / Peter J. Danaher and Donald F. Mawhinney

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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366.
Creating local brands in multilingual international markets / Shi Zhang and Bernd H. Schmitt

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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367.
Threats to the external validity of brand extension research / Richard R. Klink and Daniel C. Smith

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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368.
Cómo crear su propia empresa : factores clave de gestión / Manuel Ludevid, Montserrat Ollé

by Ludevid, Manuel | Ollé, Montserrat.

Edition: 2. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : Alfaomega ; Marcombo, c1998Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.4 / L822 (1).

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369.
Make my memory : how advertising can change our memories of the past / Kathryn A. Braun, Rhiannon Ellis, Elizabeth F. Loftus

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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370.
A New full-nest classification approach / Charles M. Schaninger, Dong Hwan Lee

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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371.
What if your denstist looked like Tom Cruise? : applying the match-up hypothesis to a service encounter / Stephen K. Koernig, Albert L. Page

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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372.
The Social-psychological bases of anticonsumption attitudes / Stephen Zavestoski

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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373.
Voluntary simplicity and the ethics of consumption / Deirdre Shaw, Terry Newholm

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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374.
Understanding voluntary simplifiers / Margaret Craig-Lees, Constance Hill

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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375.
Measuring intent : there's nothing mere about mere measurement effects / Kenneth J. Chapman

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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376.
The Role of taxonomic and goal-derived product categorization in, within and across category judgments / E. Marla Felcher, Prashant Malaviya, Ann L. McGill

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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377.
Consumer ethnocentrism when foreign products are better / Magne Supphellen, Terri L. Rittenburg

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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378.
Effects of consumer goals on attribute weighting, averall satisfaction and product usage / Ellen Garbarino, Mark S. Johnson

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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379.
Do established antecedents of purchase decision-making power apply to contemporary couples? / Cynthia Webster, Michelle C. Reiss

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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380.
Perceptions of age-identity : a cross-cultural inner-age exploration / Benny Barak...(et al.)

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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