Your search returned 6 results.

1.
Coordinating channels under price and nonprice competition / Genesh Iyer

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

2.
The Value relevance of brand attitude in high-technology markets / David A. Aaker and Robert Jacobson

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

3.
Consistent assortment provision and service provision in a retail environment / Trichy Krishnan, Kitty Koelemeijer, Ram Rao

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

4.
The Impact of customer relationship characteristics on profitable lifetime duration / Werner J. Reinartz and V. Kumar

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

5.
Role stress and effectiveness in horizontal alliances / Arne Nygaard and Robert Dahlstrom

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

6.
Debería usted lanzar una marca de combate? : los clientes se vuelven repentinamente hipercoscientes del valor mientras que sus competidores con precios bajos le pisan los talones / Mark Ritson

Source: Harvard Business Review : América LatinaMaterial type: Article Article; Format: print Language: Spanish Publisher: Santiago de Chile Availability: No items available :

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