Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=Provider:McGraw-Hill, '

	1.	Comportamiento del consumidor y estrategia de marketing / J. Paul Peter, Jerry C. Olson ; traducción Jorge Luis Blanco y Correa Magallanes ; revisión técnica Yazmín López Taymani, Jean Domette Nicolesco by Peter, J. Paul \| Olson, Jerry C. Edition: 7. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2006Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / P282 (4). Place hold Add to cart (remove)
	2.	Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; revisión técnica Adriana Carranza Garza...(et al.) by Stanton, William J \| Etzel, Michael J \| Walker, Bruce J. Edition: 14. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2007Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / S816 / 2007 (4). Place hold Add to cart (remove)
	3.	Marketing internacional / Juan B. García-Sordo by García-Sordo, Juan B \| Mares Chacón, Jesús [Ed. ]. Edition: 2. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, 2007Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 338.88 / G171 (2). Place hold Add to cart (remove)
	4.	Investigación de mercados / Joseph F. Hair, Robert P. Bush, David J. Ortinau ; traducción Francisco Javier Dávila Martínez, Enrique Palos Báez ; revisión técnica Bertha Isabel Burguete Leal by Hair, Joseph F \| Bush, Robert P \| Ortinau, David J. Edition: 2. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2004, 2007Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.83 / H147 (4). Place hold Add to cart (remove)
	5.	Marketing estratégico / Jean-Jacques Lambin ; traducción Alejandro Molla Descals, Salvador Miquel Peris ; revisión técnica Iván Marten by Lambin, Jean-Jacques. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c1985Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.835 / L151 (2). Place hold Add to cart (remove)
	6.	Posicionamiento : el concepto que ha revolucionado la comunicación publicitaria y la mercadotecnia / Al Ries, Jack Trout ; traducción Manuel Arbolí Gascón ; revisión técnica José H. Kates by Ries, Al \| Trout, Jack. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1982, 1985Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 659.1 / R428 (1). Place hold Add to cart (remove)
	7.	Ventas : manual práctico / Frederick A. Russell, Frank H. Beach, Richard H. Buskirk ; traducción Sarui Jaled de Allub ; revisión técnica Jorge Manuel Rodríguez y Rodríguez by Russell, Frederick A \| Beach, Frank H \| Buskirk, Richard H. Edition: 11. ed., 1. ed. en españolMaterial type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1982, 1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.81 / R888 (2). Place hold Add to cart (remove)
	8.	Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta by Loudon, David L \| Della Bitta, Albert J. Edition: 3. ed.Material type: Text; Format: print ; Audience: General; Language: English Publisher: New York : McGraw-Hill, c1988Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / L682 (1). Place hold Add to cart (remove)
	9.	Publicidad / William H. Antrim ; Eugene L. Dorr consulting editor ; traducción Isabel Saval Pou ; revisión técnica Alejandro E. Hernández de la Torre by Antrim, William H \| Dorr, Eugene L., ed. Edition: 2. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1983Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 659.1 / A687 (1). Place hold Add to cart (remove)
	10.	Mercadotecnia directa : estrategia, planeación y ejecución / Edward L. Nash by Nash, Edward L. Edition: 2. ed., 1. ed. en españolMaterial type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1989Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.82 / N183 (3). Place hold Add to cart (remove)
	11.	Manual de ventas al por menor : merchandising : para empleados, gerentes y empresarios / Warren G. Meyer...(et al.) by Meyer, Warren G. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : McGraw-Hill, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.85 / M168 (3). Place hold Add to cart (remove)
	12.	Microeconomía con aplicaciones a la empresa / Roger D. Blair, Lawrence W. Kenny ; traducción Luis Toharia Cortés ; revisión técnica Gabriel Cortés Marques by Blair, Roger D \| Kenny, Lawrence W. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México, Bogotá : McGraw-Hill, 1988, 1990Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 338.5 / B514 (1). Place hold Add to cart (remove)
	13.	El Marketing como arma competitiva : cómo asignar prioridades a los recursos comerciales / Tomás Alfaro Drake by Alfaro Drake, Tomás. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / A531 (2). Place hold Add to cart (remove)
	14.	Marketing de servicios : conceptos y estrategias / Marcos Henrique Nogueira Cobra, Flávio Arnaldo Zwarg by Cobra, Marcos Henrique Nogueira \| Zwarg, Flávio Arnaldo. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : McGraw-Hill, c1991, 1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.89 / C617 (2). Place hold Add to cart (remove)
	15.	Dirección estratégica / José Carlos Jarillo by Jarillo, José Carlos. Edition: 2. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, 1989Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 338.8 / J174d (1). Place hold Add to cart (remove)
	16.	Franquicias : la revolución de los 90 : un enfoque legal y mercadotécnico del sistema más novedoso para hacer negocios en el mundo / Enrique González Calvillo, Rodrigo González Calvillo by González Calvillo, Enrique \| González Calvillo, Rodrigo. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, 1991Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 338.88 / G669 (1). Place hold Add to cart (remove)
	17.	Mercadotecnia : una perspectiva estratégica / James M. Hulbert ; traducción Roberto A. Haas y Jorge Rodríguez R. by Hulbert, James M. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1989Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / H851 (1). Place hold Add to cart (remove)
	18.	Alianzas estratégicas : el caso de General Motors e IBM / Joseph L. Badaracco ; traducción José Real Gutiérrez by Badaracco, Joseph L. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / B121 (1). Place hold Add to cart (remove)
	19.	Biblioteca de administración estratégica / Kenneth J. Albert, H. W. Allen Sweeny, Robert Rachlin by Albert, Kenneth J \| Rachlin, Robert \| Sweeny, H. W. Allen. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México ; Bogotá : McGraw-Hill, c1987Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.4 / A512 (5). Place hold Add to cart (remove)
	20.	Dirección de marketing : fundamentos y software de aplicaciones / Ildefonso Grande Esteban by Grande Esteban, Ildefonso. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.835 / G716 (2). Place hold Add to cart (remove)

Biblioteca Juan Alberto Aragón Bateman

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