Marketing estratégico / Jean-Jacques Lambin ; traducción Alejandro Molla Descals, Salvador Miquel Peris ; revisión técnica Iván Marten
Material type: TextLanguage: Spanish Publisher: Madrid : McGraw-Hill, c1985Description: 328 pISBN: 8476151772Subject(s): COMUNICACION | CONDUCTA DEL CONSUMIDOR | CONSUMIDORES | MERCADEO | MERCADOTECNIA | MOTIVACION | PUBLICIDADDDC classification: 658.835Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Libro | Biblioteca Juan Alberto Aragón Bateman | Colección Abierta | 658.835 / L151 (Browse shelf) | ej. 1 | Available | 002796 | |
Libro | Biblioteca Juan Alberto Aragón Bateman | Colección Abierta | 658.835 / L151 (Browse shelf) | ej. 2 | Available | 002797 |
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