Biblioteca Juan Alberto Aragón Bateman

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1.
Marketing estratégico / Roger J. Best ; traducción Dionisio Cámara Ibáñez

by Best, Roger J.

Edition: 4. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : Pearson ; Prentice Hall, c2007Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.835 / B288 (1).

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2.
Modelado y simulación : aplicación a procesos logísticos de fabricación y servicios / Antoni Guasch...(et al.)

by Guasch, Antoni.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Alfaomega ; ediciones UPC, c2005Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.4035 / M622 (1).

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3.
Mercadotecnia : una perspectiva estratégica / James M. Hulbert ; traducción Roberto A. Haas y Jorge Rodríguez R.

by Hulbert, James M.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1989Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / H851 (1).

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4.
Mercadotecnia / Philip Kotler ; traducción José Manuel Salazar ; revisión técnica Clotilde Hernández Garnica

by Kotler, Philip.

Edition: 3. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Prentice-Hall Hispanoamericana, c1989Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / K685m (1).

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5.
Dirección de mercadotecnia : análisis, planeación y control / Philip Kotler

by Kotler, Philip.

Edition: 4. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Diana, c1985, 1988Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / K685 / 1985 (1).

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6.
Principios de mercadeo / Alberto Céspedes Sáenz

by Céspedes Sáenz, Alberto.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : Ecoe, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / C287 (1).

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7.
Direct marketing / Herbert Katzenstein, William S. Sachs

by Katzenstein, Herbert | Sachs, William S.

Edition: 2. ed.Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: New York : Macmillan, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.84 / K189 (1).

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8.
Cases in marketing : orientation, analysis and problems / Thomas V. Greer

by Greer, Thomas V.

Edition: 5. ed.Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: New York : Macmillan, c1991Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / G722 (1).

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9.
Market driven strategy : processes for creating value / George S. Day

by Day, George S.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: New York : The Free Press, c1990Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / D19 (1).

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10.
Social marketing : strategies for changing public behavior / Philip Kotler, Eduardo L. Roberto

by Kotler, Philip | Roberto, Eduardo L.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: New York : The Free Press, c1989Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / K685s (1).

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11.
The Marketing edge : making strategies work / Thomas V. Bonoma

by Bonoma, Thomas V.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: New York : The Free Press, c1985Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / B666 (1).

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12.
Cómo obtener el máximo beneficio de las ferias y exposiciones / Steve Miller ; prólogo de William W. Mee

by Miller, Steve.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.84 / M455 (1).

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13.
Distribución y marketing / Juan José Orlando, Daniel Eduardo González

by Orlando, Juan José | González, Daniel Eduardo.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Buenos Aires : Ediciones Macchi, c1993Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / O751 (1).

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14.
Mercadeo estratégico de servicios financieros / Christine Ennew, Trevor Watkins, Mike Wright ; traducción Teresa Niño Torres ; asesoría y revisión técnica Humberto Serna Gómez

by Ennew, Christine | Watkins, Trevor | Wright, Mike.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : Legis, c1991Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.838 / E662 (1).

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15.
El Nuevo maximarketing : guía para trasformar la publicidad, promoción y estrategias de mercados para la economía de la información / Stan Rapp, Thomas L. Collins ; traducción de Roberto A. Haas

by Rapp, Stan | Collins, Thomas L.

Edition: Revisado y actualizadoMaterial type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1996Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / R177n (1).

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16.
Curso de mercadotecnia / Carl McDaniel

by McDaniel, Carl.

Edition: 2. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Harla, c1982Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / M121 (1).

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17.
Administración del marketing : conocimiento y habilidades : texto, análisis, casos, planes / J. Paul Peter, James H. Donnelly ; traducción Andrés E. Chehade Durán ; revisión técnica Edgar Sánchez López

by Peter, J. Paul | Donnelly, James H.

Edition: 3. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : Irwin, c1996Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / P282 (1).

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18.
Simulación de empresa en dirección estratégica : versión 2.0 / creado por Arthur A. Thompson, Gregory J. Stappenbeck

by Thompson, Arthur A | Stappenbeck, Gregory J.

Edition: 2. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : Irwin, c1996Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.4035 / T365 (1).

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19.
El Gran giro de la mercadotecnia : la era del individuo y cómo beneficiarse con ella / Stan Rapp, Tom Collins ; traducción Roberto A. Haas

by Rapp, Stan | Collins, Tom.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1991Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / R177g (1).

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20.
Marketing : concepts and strategies / Sally Dibb...(et al.)

by Dibb, Sally.

Edition: 3. european ed.Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: Boston : Houghton Mifflin, c1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / M174 (1).

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