1.
2.
Curso de mercadotecnia / Carl McDaniel by McDaniel, Carl.
Edition: 2. ed.Material type: Text; Format:
print
; Audience:
General;
Language: Spanish Publisher: México : Harla, c1982Availability: Items available for loan: Biblioteca Juan Alberto Aragón Bateman Call number: 658.8 / M121 (1).
3.
Comportamiento del consumidor / Henry Assael by Assael, Henry.
Edition: 6. ed.Material type: Text; Format:
print
; Audience:
General;
Language: Spanish Publisher: México : International Thomson Editores, c1999Availability: Items available for reference: Biblioteca Juan Alberto Aragón Bateman En Empaste Call number: 658.834 / A881 (1). :
4.
Psicología de la motivación / Isaac Garrido Gutiérrez, editor by Garrido Gutiérrez, Isaac, ed.
Material type: Text; Format:
print
; Audience:
General;
Language: Spanish Publisher: Madrid : Editorial Síntesis, c1996Availability: Items available for loan: Biblioteca Juan Alberto Aragón Bateman Call number: 152.5 / P841g (1).
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Advances in consumer research / Marvin E. Goldberg, Gerald Gorn, Richard W. Pollay, editors by Goldberg, Marvin E., ed | Gorn, Gerald, ed | Pollay, Richard W., ed.
Material type: Text; Format:
print
; Audience:
General;
Language: English Publisher: New Orleans : Association for Consumer Research, c1990Availability: Items available for loan: Biblioteca Juan Alberto Aragón Bateman Call number: 658.834 / A291 (1).
8.
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Consumer behavior / John C. Mowen by Mowen, John C.
Edition: 2. ed.Material type: Text; Format:
print
; Audience:
General;
Language: English Publisher: New York : MacMillan, c1990Availability: Items available for loan: Biblioteca Juan Alberto Aragón Bateman Call number: 658.834 / M692 (2).
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Consumer behavior / John C. Mowen by Mowen, John C.
Edition: 4. ed.Material type: Text; Format:
print
; Audience:
General;
Language: English Publisher: Englewood Cliffs : Prentice Hall, c1995Availability: Items available for loan: Biblioteca Juan Alberto Aragón Bateman Call number: 658.834 / M692 / 1995 (1).
17.
18.
Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis by Hoyer, Wayne D | MacInnis, Deborh J.
Material type: Text; Format:
print
; Audience:
General;
Language: English Publisher: Boston : Hougthton Mifflin, c1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón Bateman Call number: 658.834 / H692 (1).
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