Commercial use of UPC scanner data : industry and academic perspectives / Randolph E. Bucklin, Sunil Gupta
Material type: ArticleLanguage: English Publisher: Linthicum, MD Subject(s): CANALES DE DISTRIBUCION | COMERCIO MINORISTA | CONDUCTA DEL CONSUMIDOR | ESTRATEGIAS DE MERCADEO | INVESTIGACION DE MERCADO | MARCAS REGISTRADAS | OFERTAS | PRECIOS | PROGRAMACION EN COMPUTADOR | PUBLICIDAD | TOMA DE DECISIONESOther classification: REV In: Marketing Science Vol. 18 No. 3 (1999) ; p. 247-273No physical items for this record
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