Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"TOMA DE DECISIONES" and su-to:ELECCION and su-to:OFERTAS'

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	1.	A Benefit congruency framework of sales promotion effectiveness / Pierre Chandon, Brian Wansink and Gilles Laurent Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	2.	Earning the right to indulge : effort as a determinant of customer preferences toward frecuency program rewards / Ran Kivetz and Itamar Simonson Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	3.	Developing synergies between promotions and brands in different price-quality tiers / Katherine N. Lemon and Stephen M. Nowlis Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)