Buying group choice : the effect of individual group member's prior decision frame / James E. Stoddard, Edward F. Fern
Material type:
ArticleLanguage: English Publisher: New York Subject(s): CALIDAD DEL PRODUCTO | CALIDAD EN EL SERVICIO | CONSUMIDORES | ELECCION | EVALUACION DEL PRODUCTO | GRUPOS | PRECIOS | SATISFACCION DEL CONSUMIDOR | TOMA DE DECISIONESOther classification: REV
In:
Psychology and Marketing Vol. 19 No. 1 (2002) ; p. 59-90
No physical items for this record
- Add to your cart
-
Código QR
There are no comments on this title.