Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"PUBLICIDAD" and su-to:ACTITUDES DEL CONSUMIDOR'

Tel: (+57 1) 347 23 11 Carrera 9 Bis No. 62 - 43 Bogotá - Colombia eMail: info@konradlorenz.edu.co Rutas de acceso a la universidad (Google Maps) Carácter académico: Institución Universitaria. Personería Jurídica por Resolución 18537 del 4 de noviembre de 1981 del Ministerio de Educación Nacional. Institución de Educación Superior sujeta a inspección y vigilancia por el Ministerio de Educación Nacional (Art. 2.5.3.2.10.2, Decreto 1075 de 2015).
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	1.	Comportamiento del consumidor / Leon G. Schiffman, Leslie Lazar Kanuk ; traducción Victoria Flores Flores ; revisión técnica Julieta Mercado González...(et al.) by Schiffman, Leon G \| Kanuk, Leslie Lazar. Edition: 8. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Pearson Educación, c2005Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / S134 / 2005 (2). Place hold Add to cart (remove)
	2.	Imaging and analyzing in response to new product advertising / Richard L. Oliver, Thomas S. Robertson and Deborah J. Mitchell Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Houston Availability: No items available : Add to cart (remove)
	3.	Consumers' processing of persuasive advertisements : an integrative framework of persuasion theories / Joan Meyers-Levy and Prashant Malaviya Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	4.	I'll have what she's having : gauging the impact of product placements on viewers / Sharmistha Law, Kathryn A. Braun Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	5.	Comportamiento del consumidor : comprar, tener y ser / Michael R. Solomon ; traducción Miguel Angel Sánchez Carrión ; revisión técnica Carlos Ernesto Curiel Baca by Solomon, Michael R. Edition: 3. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Prentice Hall Hispanoamericana, c1997Availability: Items available for reference: Biblioteca Juan Alberto Aragón Bateman En EmpasteCall number: 658.834 / S656 / 1997 (1). : Add to cart (remove)
	6.	Comportamiento del consumidor / Leon G. Schiffman, Leslie Lazar Kanuk ; traducción Adolfo Deras Quiñones ; revisión técnica Alejandro Roberto Rodas Carpizo by Schiffman, Leon G \| Kanuk, Leslie Lazar. Edition: 5. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Prentice Hall, c1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / S134 / 1997 (1). Place hold Add to cart (remove)
	7.	Comportamiento del consumidor / Henry Assael by Assael, Henry. Edition: 6. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : International Thomson Editores, c1999Availability: Items available for reference: Biblioteca Juan Alberto Aragón Bateman En EmpasteCall number: 658.834 / A881 (1). : Add to cart (remove)
	8.	The Impact of ad repetition and ad content on consumer perceptions of incongruent extensions / Vicki R. Lane Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	9.	Consumer response to negative publicity : the moderating role of commitment / Rohini Ahluwalia, Robert E. Burnkrant and H. Rao Unnava Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	10.	Sponsorship and advertising : a comparison of consumer perceptions / Tony Meenaghan Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	11.	Interpreting consumer perceptions of advertising : an application of the Zaltman metaphor elecitation technique / Robin A. Coulter, Gerald Zaltman and Keith S. Coulter Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	12.	Third-party organization endorsement of products : an advertising cue affecting consumer prepurchase evaluation of goods and services / Dwane Hal Dean and Abhijit Biswas Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	13.	The Impact of verbal anchoring on consumer response to image ads / Barbara J. Phillips Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	14.	The Effects of incongruity, surprise and positive moderators on perceived humor in television advertising / Dana L. Alden, Ashesh Mukherjee and Wayne D. Hoyer Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	15.	Manipulating ad message involvement through information expectancy : effects on attitude evaluation and confidence / Yih Hwai Lee Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	16.	The Effectiveness of tensile pricing tactics in the advertising of services / Marla Royne Stafford and Thomas F. Stafford Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	17.	The Effectiveness of information and color in yellow pages advertising / Karen V. Fernandez and Dennis L. Rosen Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	18.	The Match-up hypothesis : physical attractiveness, expertise and the role of fit on brand attitude, purchase intent and brand beliefs / Brian D. Till and Michael Busler Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	19.	Communication strategies for brand extensions : enhancing perceived fit by establishing explanatory links / Sheri Bridges, Kevin Lane Keller and Sanjay Sood Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	20.	Negative comparative advertising : evidence favoring fine-tuning / Alina B. Sorescu and Betsy D. Gelb Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)

Biblioteca Juan Alberto Aragón Bateman

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