The Dynamic effect of discounting on sales : empirical analysis and normative pricing implications / Praveen K. Kopalle, Carl F. Mela, Lawrence Marsh
Material type: ArticleLanguage: English Publisher: Linthicum, MD Subject(s): COMERCIO MINORISTA | ESTRATEGIAS DE MERCADEO | MARCAS REGISTRADAS | OFERTAS | PRECIOS | PROGRAMACION EN COMPUTADOR | SISTEMAS DE INFORMACIONOther classification: REV In: Marketing Science Vol. 18 No. 3 (1999) ; p. 317-332No physical items for this record
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