Biblioteca Juan Alberto Aragón Bateman

Your cart is empty.

Your search returned 99 results.

81.
An Empirical test of an updated relevance-accessibility model of advertising effectiveness / William E. Baker and Richard J. Lutz

Source: Journal of AdvertisingMaterial type: Article Article; Format: print Language: English Publisher: Clemson Availability: No items available :

Add to cart
82.
The Impact of verbal anchoring on consumer response to image ads / Barbara J. Phillips

Source: Journal of AdvertisingMaterial type: Article Article; Format: print Language: English Publisher: Clemson Availability: No items available :

Add to cart
83.
84.
Manipulating ad message involvement through information expectancy : effects on attitude evaluation and confidence / Yih Hwai Lee

Source: Journal of AdvertisingMaterial type: Article Article; Format: print Language: English Publisher: Clemson Availability: No items available :

Add to cart
85.
The Effectiveness of information and color in yellow pages advertising / Karen V. Fernandez and Dennis L. Rosen

Source: Journal of AdvertisingMaterial type: Article Article; Format: print Language: English Publisher: Clemson Availability: No items available :

Add to cart
86.
Are some comparative nutrition claims misleading? : the role of nutrition knowledge, ad claim type and disclosure conditions / J. Craig Andrews, Scot Burton and Richard G. Netemeyer

Source: Journal of AdvertisingMaterial type: Article Article; Format: print Language: English Publisher: Clemson Availability: No items available :

Add to cart
87.
The Impact of corporate credibility and celebrity credibility on consumer reaction to advertisements and brands / Ronald E. Goldsmith, Barbara A. Lafferty and Stephen J. Newell

Source: Journal of AdvertisingMaterial type: Article Article; Format: print Language: English Publisher: Clemson Availability: No items available :

Add to cart
88.
A Content analysis of magazine advertisements from the United States and the Arab world / Fahad S. Al-Olayan and Kiran Karande

Source: Journal of AdvertisingMaterial type: Article Article; Format: print Language: English Publisher: Clemson Availability: No items available :

Add to cart
89.
Memory-based measures for assessing advertising effects : a comparison of explicit and implicit memory effects / Stewart Shapiro and H. Shanker Krishnan

Source: Journal of AdvertisingMaterial type: Article Article; Format: print Language: English Publisher: Clemson Availability: No items available :

Add to cart
90.
Advertising's influence on subsequent product trial processing / DeAnna S. Kempf and Russell N. Laczniak

Source: Journal of AdvertisingMaterial type: Article Article; Format: print Language: English Publisher: Clemson Availability: No items available :

Add to cart
91.
Can repeating a brand claim lead to memory confusion? : the effects of claim similarity and concurrent repetition / Sharmistha Law

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

Add to cart
92.
Assessing when increased media weight of real-world advertisements helps sales / Deborah J. macInnis, Ambar G. Rao and Allen M. Weiss

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

Add to cart
93.
Effects of implicit memory on memory-based versus stimulus-based brand choice / Angela Y. Lee

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

Add to cart
94.
95.
Prueba empírica de un modelo asociativo de recuerdo de marcas publicitarias con datos de mercado real / Andrés M. Pérez-Acosta

Source: Suma PsicológicaMaterial type: Article Article; Format: print Language: Spanish Publisher: Bogotá Availability: No items available :

Add to cart
96.
Experiential marketing : cómo conseguir que los clientes identifiquen en su marca sensaciones, sentimientos, pensamientos, actuaciones, relaciones / Bernd H. Schmitt

by Schmitt, Bernd H.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Ediciones Deusto, c2006Availability: No items available : Pending hold (1).

Place hold Add to cart
97.
Influencia de la exposición a video juegos publicitarios (advergaming), en los niveles de recordación y reconocimiento hacia una marca, en comparación al efecto causado por la exposición a la marca en un programa de televisión (advertising) / César Augusto Ortega ; directora Andrea Velandia

by Ortega Ruiz, César Augusto | Velandia, Andrea [directora].

Language: Spanish Publisher: Bogotá : s.n., 2010Dissertation note: Tesis (Magíster en Psicología del Consumidor) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 2010 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.834 / O782i (2).

Place hold Add to cart
98.
Marketing hero : herramientas comerciales de los videojuegos / coordinadores Juan Carrillo Marqueta, Ana Sebastián Morillas

by Carrillo Marqueta, Juan, coord | Sebastián Morillas, Ana, coord.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : ESIC, c2010Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / M174 (2).

Place hold Add to cart
99.
Etnocentrismo del mercado colombiano y brasilero y su relación con las actitudes e intención de compra hacia productos extranjeros y domésticos / Camilo Andrés Muñoz Penagos ; directora Andrea Velandia Morales

by Muñoz Penagos, Camilo Andrés | Velandia Morales, Andrea [directora].

Language: Spanish Publisher: Bogotá : s.n., 2011Dissertation note: Tesis (Magíster en Psicología del Consumidor) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 2011 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.838 / M866 (1).

Place hold Add to cart
  • Síganos en

Tel: (+57 1) 347 23 11 Carrera 9 Bis No. 62 - 43 Bogotá - Colombia eMail: info@konradlorenz.edu.co Rutas de acceso a la universidad (Google Maps) Carácter académico: Institución Universitaria. Personería Jurídica por Resolución 18537 del 4 de noviembre de 1981 del Ministerio de Educación Nacional. Institución de Educación Superior sujeta a inspección y vigilancia por el Ministerio de Educación Nacional (Art. 2.5.3.2.10.2, Decreto 1075 de 2015).
Vigilada Mineducación