The Handbook for focus group research / Thomas L. Greenbaum
Material type: TextLanguage: English Publisher: New York : Lexington Books, c1993Edition: Revised and expanded editionDescription: 222 p. : ilISBN: 0669277991Subject(s): ACTITUDES DEL CONSUMIDOR | CLIENTES | CONSUMIDORES | ESTRATEGIAS DE MERCADEO | EVALUACION DEL PRODUCTO | INVESTIGACION DE MERCADO | MARCAS REGISTRADAS | MERCADEO | METODOS DE INVESTIGACION | TOMA DE DECISIONESDDC classification: 658.83Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Referencia | Biblioteca Juan Alberto Aragón Bateman | Referencia | R 658.83 / G722 (Browse shelf) | Available (Acceso Libre) | 003260 |
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