Your search returned 6 results.

1.
An Analysis of the market share-profitability relationship / David M. Szymanski, Sundar G. Bharadwaj and P. Rajan Varadarajan

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

2.
Commercial use of UPC scanner data : industry and academic perspectives / Randolph E. Bucklin, Sunil Gupta

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

3.
Television and persuasion : effects of the programs between the ads / L. J. Shrum

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

4.
Strategic foretelling : communication-based antecedents of a firm's propensity to preannounce / Roger J. Calantone and Kim E. Schatzel

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

5.
Strategic orientation and firm performance in an artistic environment / Glenn B. Voss and Zannie Giraud Voss

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

6.
Mercadeo educativo : cómo promover la oferta de instituciones y programas? / Edgar Enrique Zapata Guerrero

Source: Tecnología AdministrativaMaterial type: Article Article; Format: print Language: Spanish Publisher: Medellín Availability: No items available :

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