Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"INVESTIGACION DE MERCADO" and itype:AS'

Your search returned 8 results.

	1.	Commercial use of UPC scanner data : industry and academic perspectives / Randolph E. Bucklin, Sunil Gupta Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	2.	The Effects of competition on retail structure : an examination of intratype, intertype and intercategory competition / Chip E. Miller, James Reardon and Denny E. McCorkle Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	3.	Strategic foretelling : communication-based antecedents of a firm's propensity to preannounce / Roger J. Calantone and Kim E. Schatzel Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	4.	An Investigation of reference price segments / Tridib Mazumdar and Purushottam Papatla Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	5.	Misleading heuristics and moderated multiple regression models / Julie R. Irwin and Gary H. McClelland Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	6.	Marketing Science, models, monopoly models and why we need them / Steven M. Shugan Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	7.	Using multimarket data to predict brand performance in markets for which no or poor data exist / Bart J. Bronnenberg and Catarina Sismeiro Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	8.	Measuring consumers' willingnes to pay at the point of purchase / Klaus Wertenbroch and Bernd Skiera Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)

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