Your search returned 6 results.

1.
Carryover and backfire effects in marketing research / Barbara A. Bickart

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

2.
New firm survival : institutional explanations for new franchisor mortality / Scott Shane, Maw-Der-Foo

Source: Management ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

3.
Historical method in marketing research with new evidence on long-term market share stability / Peter N. Golder

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

4.
An Investigation of reference price segments / Tridib Mazumdar and Purushottam Papatla

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

5.
The Joint spatial representation of multiple variable batteries collected in marketing research / Wayne S. DeSarbo and Jianan Wu

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

6.
Measuring consumers' willingnes to pay at the point of purchase / Klaus Wertenbroch and Bernd Skiera

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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