Reputation management as a motivation for sales structure decisions / Allen M. Weiss, Erin Anderson and Deborah J. Maclnnis
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): CREENCIA | FORMACION DE IMPRESION | INVESTIGACION DE MERCADO | INVESTIGACION DEL CONSUMIDOR | JUICIO | MARCAS REGISTRADAS | MERCADEO | PERCEPCION DEL PRODUCTO | VENDEDORESOther classification: REV In: Journal of Marketing Vol. 63 No. 4 (1999) ; p. 74-89No physical items for this record
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