Please, let's get an answer any answer : need for consumer cognitive closure / David C. Houghton, Rajdeep Grewal
Material type: ArticleLanguage: English Publisher: New York Subject(s): ACTITUDES DEL CONSUMIDOR | AMBIGUEDAD | CONDUCTA DEL CONSUMIDOR | CONFIABILIDAD DEL TEST | ESTUDIOS DE CASOS | INVESTIGACION DEL CONSUMIDOR | MOTIVACION DEL CONSUMIDOR | PROCESAMIENTO DE INFORMACION | PROCESOS COGNITIVOS | PRUEBAS PSICOLOGICAS | SATISFACCION DEL CONSUMIDOR | TOMA DE DECISIONES | VALIDEZ DEL TESTOther classification: REV In: Psychology and Marketing Vol. 17 No. 11 (2000) ; p. 911-934No physical items for this record
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