Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"ESTRATEGIAS DE MERCADEO" and su-to:ESTUDIOS DE CASOS and holdingbranch:001'

	41.	CRM cómo implementar y beneficiarse de la gestión de las relaciones con los clientes : customer relationship management / Jay Curry con Adam Curry by Curry, Jay \| Curry, Adam. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Gestión 2000, c2002Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.812 / C877 (1). Place hold Add to cart (remove)
	42.	Internet, comercio electrónico y plan de negocio / Jorge Bachs Ferrer, María Pilar López-Jurado González, Mariano Yagüez Insa by Bachs Ferrer, Jorge \| López-Jurado González, María Pilar \| Yagüez Insa, Mariano. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Bilbao : Ediciones Deusto, c2002Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.84 / B113 (1). Place hold Add to cart (remove)
	43.	Marketing higher and further education : an educator's guide to promoting courses, departments and institutions / Paul Gibbs, Michael Knapp by Gibbs, Paul \| Knapp, Michael. Material type: Text; Format: print ; Audience: General; Language: English Publisher: London : Kogan Page, c2002Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.835 / G411 (1). Place hold Add to cart (remove)
	44.	Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; traducción Rosa María Rosas Sánchez ; revisión técnica Ezequiel Teyssier Mont, Salvador Mercado Villagra by Stanton, William J \| Etzel, Michael J \| Walker, Bruce J. Edition: 10. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1996Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / S816 / 1996 (1). Place hold Add to cart (remove)
	45.	Jugadas maestras : qué enseñan los seis casos más exitosos de comercialización en los Estados Unidos / Paul B. Brown ; traducción Adriana de Hassan by Brown, Paul B. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : Editorial Norma, c1989, 1990Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.85 / B769 (1). Place hold Add to cart (remove)
	46.	Segmentación de mercados / Ricardo Fernández Valiñas by Fernández Valiñas, Ricardo. Edition: 2. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : ECAFSA ; Thomson Learning, c2002Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8105 / F276 (2). Place hold Add to cart (remove)
	47.	Comportamiento del consumidor / Roger D. Blackwell, Paul W. Miniard, James F. Engel by Blackwell, Roger D \| Engel, James F \| Miniard, Paul W. Edition: 9. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Thomson, c2002Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / B511 (2). Place hold Add to cart (remove)
	48.	Liderazgo de marca / David A. Aaker, Erich Joachimsthaler ; versión española de Roberto M. Alvarez del Blanco by Aaker, David A \| Joachimsthaler, Erich. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Deusto, c2006Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.008 / L422 / v.8 (1). Place hold Add to cart (remove)
	49.	Máster de marketing : todo cuanto hay que saber sobre el marketing estratégico, táctico y operativo / Lorenzo Iniesta by Iniesta, Lorenzo. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Gestión 2000, c2001Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.83 / I642 (1). Place hold Add to cart (remove)
	50.	Marketing radical : desde Harvard hasta Harley-Davidson, lecciones de diez organizaciones que rompieron las reglas y triunfaron / Sam Hill y Glenn Rifkin by Hill, Sam \| Rifkin, Glenn. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Gestión 2000, c2000Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / H455 (1). Place hold Add to cart (remove)
	51.	Merchandising : teoría, práctica y estrategia / Ricardo Palomares Borja by Palomares Borja, Ricardo. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Gestión 2000, c2000Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.82 / P156 (1). Place hold Add to cart (remove)
	52.	Estrategia de marketing / O. C. Ferrell, Michael D. Hartline by Ferrell, O. C \| Hartline, Michael D. Edition: 3. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Thomson, c2006Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.83 / F277e (1). Place hold Add to cart (remove)
	53.	La Administración en la nueva economía : nuevas perspectivas / Joan Magretta ; traducción Ricardo Martín Rubio Ruiz ; revisión técnica Alberto Neri Vela by Magretta, Joan. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Oxford University Press, c2001Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.406 / M137 (1). Place hold Add to cart (remove)
	54.	Dirección de márketing / Philip Kotler...(et al.) ; traducción Clara E. Rivera by Kotler, Philip. Edition: 12 ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : Pearson ; Prentice Hall, c2006Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / D472 (1). Place hold Add to cart (remove)
	55.	Experiential marketing : cómo conseguir que los clientes identifiquen en su marca sensaciones, sentimientos, pensamientos, actuaciones, relaciones / Bernd H. Schmitt by Schmitt, Bernd H. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Ediciones Deusto, c2006Availability: No items available : Pending hold (1). Place hold Add to cart (remove)
	56.	Administración de ventas / Rolph E. Anderson, Joseph F. Hair, Alan J. Bush ; traducción María Guadalupe Cevallos Almada, Julia Cevallos Almada ; revisión técnica Ezequiel Teyssier Mont by Anderson, Rolph E \| Bush, Alan J \| Hair, Joseph F. Edition: 2. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1995Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.81 / A622 (1). Place hold Add to cart (remove)
	57.	Canales de marketing y distribución comercial : un enfoque de administración de relaciones / Lou E. Pelton, David Strutton, James R. Lumpkin ; traducción María del Carmen Hano Roa, Joaquín Ramos Santalla, José Julián Díaz Díaz ; revisión técnica Ivonne Raso Arcuate, Iván M. Barreiro Díaz, Irma López Espinosa by Pelton, Lou E \| Lumpkin, James R \| Strutton, David. Edition: 2. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2005Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.84 / P258 (1). Place hold Add to cart (remove)
	58.	Publicidad / Thomas C. O'Guinn, Allen Chris T., Richard J. Semenik by O'Guinn, Thomas C \| Allen, Chris T \| Semenik, Richard J. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Thomson, c1998Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 659.1 / O384 (1). Place hold Add to cart (remove)
	59.	Dirección estratégica / Gerry Johnson, Kevan Scholes, Richard Whittington ; traducción Yago Moreno López ; revisión técnica Virginia Blanco Mazagatos...(et al.) by Johnson, Gerry \| Scholes, Kevan \| Whittington, Richard. Edition: 7. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : Pearson, c2006Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / J636 (1). Place hold Add to cart (remove)
	60.	La Distribución comercial / Arthur Lawrence by Lawrence, Arthur. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Deusto, c2005Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.84 / L197 (1). Place hold Add to cart (remove)

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