Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"ESTRATEGIAS DE MERCADEO" and su-to:CONDUCTA DEL CONSUMIDOR and su-to:ESTUDIOS DE CASOS'

	21.	Fundamentos de marketing / William Stanton, Michael J. Etzel, Bruce J. Walker ; traducción Celia Ascencio Lara ; revisión técnica Yezmín López Taymani by Stanton, William J \| Etzel, Michael J \| Walker, Bruce J. Edition: 11. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2000Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / S816 / 2000 (1). Place hold Add to cart (remove)
	22.	Mercadotecnia para empresas medianas y pequeñas / Ralph L. Dorff ; traducción Guadalupe Becerra Perusquía ; revisión técnica Fernando Javier Cervantes Aldana by Dorff, Ralph L. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Trillas, c1988Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.82 / D673 (1). Place hold Add to cart (remove)
	23.	La Guerra de la mercadotecnia / Al Ries, Jack Trout ; traducción María Teresa Saldivar ; revisión técnica Jorge Rodríguez y Rodríguez by Ries, Al \| Trout, Jack. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1988Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / R428g (3). Place hold Add to cart (remove)
	24.	El Nuevo posicionamiento : lo más reciente sobre la estrategia de negocios #1 del mundo / Jack Trout, Steve Rivkin ; traducción Roberto Haas García by Trout, Jack \| Rivkin, Steve. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1996Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 659.1 / T768 (2). Place hold Add to cart (remove)
	25.	Marketing emocional : el método de Hallmark para ganar clientes para toda la vida / Scott Robinette, Claire Brand y Vicki Lenz by Robinette, Scott \| Brand, Claire \| Lenz, Vicki. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Gestión 2000, c2001Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.812 / R614 (1). Place hold Add to cart (remove)
	26.	La Empresa basada en las relaciones : impulsando el éxito de la empresa a través de la gestión de las relaciones con los clientes CRM / Ray McKenzie by McKenzie, Ray. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Bilbao : Ediciones Deusto, c2002Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.812 / M142 (1). Place hold Add to cart (remove)
	27.	CRM cómo implementar y beneficiarse de la gestión de las relaciones con los clientes : customer relationship management / Jay Curry con Adam Curry by Curry, Jay \| Curry, Adam. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Gestión 2000, c2002Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.812 / C877 (1). Place hold Add to cart (remove)
	28.	Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; traducción Rosa María Rosas Sánchez ; revisión técnica Ezequiel Teyssier Mont, Salvador Mercado Villagra by Stanton, William J \| Etzel, Michael J \| Walker, Bruce J. Edition: 10. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1996Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / S816 / 1996 (1). Place hold Add to cart (remove)
	29.	Jugadas maestras : qué enseñan los seis casos más exitosos de comercialización en los Estados Unidos / Paul B. Brown ; traducción Adriana de Hassan by Brown, Paul B. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : Editorial Norma, c1989, 1990Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.85 / B769 (1). Place hold Add to cart (remove)
	30.	Segmentación de mercados / Ricardo Fernández Valiñas by Fernández Valiñas, Ricardo. Edition: 2. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : ECAFSA ; Thomson Learning, c2002Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8105 / F276 (2). Place hold Add to cart (remove)
	31.	Comportamiento del consumidor / Roger D. Blackwell, Paul W. Miniard, James F. Engel by Blackwell, Roger D \| Engel, James F \| Miniard, Paul W. Edition: 9. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Thomson, c2002Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / B511 (2). Place hold Add to cart (remove)
	32.	Liderazgo de marca / David A. Aaker, Erich Joachimsthaler ; versión española de Roberto M. Alvarez del Blanco by Aaker, David A \| Joachimsthaler, Erich. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Deusto, c2006Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.008 / L422 / v.8 (1). Place hold Add to cart (remove)
	33.	Dirección de márketing / Philip Kotler...(et al.) ; traducción Clara E. Rivera by Kotler, Philip. Edition: 12 ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : Pearson ; Prentice Hall, c2006Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / D472 (1). Place hold Add to cart (remove)
	34.	Experiential marketing : cómo conseguir que los clientes identifiquen en su marca sensaciones, sentimientos, pensamientos, actuaciones, relaciones / Bernd H. Schmitt by Schmitt, Bernd H. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Ediciones Deusto, c2006Availability: No items available : Pending hold (1). Place hold Add to cart (remove)
	35.	Publicidad / Thomas C. O'Guinn, Allen Chris T., Richard J. Semenik by O'Guinn, Thomas C \| Allen, Chris T \| Semenik, Richard J. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Thomson, c1998Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 659.1 / O384 (1). Place hold Add to cart (remove)
	36.	Nuevo producto : creatividad, innovación y marketing / Alejandro Schnarch Kirberg by Schnarch Kirberg, Alejandro. Edition: 3. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : McGraw-Hill, c2001Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.838 / S136 / 2001 (1). Place hold Add to cart (remove)
	37.	Ver lo evidente : cómo definir y ejecutar la futura estrategia de crecimiento de su empresa / Erich Joachimsthaler by Joachimsthaler, Erich. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Ediciones Deusto, c2008Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.409 / J611 (1). Place hold Add to cart (remove)
	38.	Publicidad y comunicación integral de marca / Thomas C. O'Guinn, Allen Chris T., Richard J. Semenik by O'Guinn, Thomas C \| Allen, Chris T \| Semenik, Richard J. Edition: 4. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Cengage Learning, c2007Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 659.1 / O384p (1). Place hold Add to cart (remove)
	39.	Tácticas magistrales de venta : teoría, casos y ejemplos para incrementar su rentabilidad / Jordi Garrido i Pavia by Garrido i Pavia, Jordi. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : Grupo Editorial Norma, c2006Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.85 / G177 (1). Place hold Add to cart (remove)
	40.	Comportamiento del consumidor : enfoque América Latina / Rolando Arellano Cueva by Arellano Cueva, Rolando. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2002Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / A725 (1). Place hold Add to cart (remove)

Biblioteca Juan Alberto Aragón Bateman

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