Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"CONSUMIDORES" and su-to:PUBLICIDAD'

	61.	Gerenciamiento estratégico de marketing : curso moderno de mercadeo / por Alvaro Saladen by Saladen, Alvaro. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: s.l. : s.n., 1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / S151 (2). Place hold Add to cart (remove)
	62.	Gerencia de marketing : estrategias y programas / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden ; traducción Cecilia Avila de Barón ; revisión técnica Gabriel Pérez Cifuentes by Guiltinan, Joseph P \| Madden, Thomas J \| Paul, Gordon W. Edition: 6. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : McGraw-Hill, c1998Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / G845 (1). Place hold Add to cart (remove)
	63.	Investigación de mercados estratégica : cómo utilizar de forma inteligente la información de los estudios de mercado / José María Ferré Trenzano by Ferré Trenzano, José María. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Gestión 2000, c1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.83 / F277 (1). Place hold Add to cart (remove)
	64.	El Marketing de políticas públicas : una aproximación / Carlos Salazar Vargas Source: Tecnología AdministrativaMaterial type: Article; Format: print Language: Spanish Publisher: Medellín Availability: No items available : Add to cart (remove)
	65.	Global product stereotypes and heuristic processing : the impact of ambient task complexity / John Hadjimarcou, Michael Y. Hu Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	66.	The Year 2000 : looking back / Rajan Nataraajan, Richard P. Bagozzi Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	67.	Psychology, marketing and warnings research : bridging the gap between consumer theory and warning practice / Machael S. Wogalter and Eli P. Cox III Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	68.	A Heuristic-systematic processing analysis of the efectiveness of product warning labels / Adam Zuckerman and Shelly Chaiken Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	69.	Designing warnings to compensate for age-related changes in perceptual and cognitive abilities / Gabriel K. Rousseau, Nina Lamson and Wendy A. Rogers Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	70.	What information belongs in a warning? / Baruch Fischhoff...(et al.) Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	71.	Effects of warnings on responsability allocation / Kenneth R. Laughery...(et al.) Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	72.	Investigación integral de mercados : un enfoque operativo / José Nicolás Jany Castro ; revisión técnica Roberto Rosero Hinestroza by Jany Castro, José Nicolás. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : McGraw-Hill, c1994Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.83 / J169 (1). Place hold Add to cart (remove)
	73.	Marketing / E. Jerome McCarthy, William D. Perreault ; traducción de María Elena Rosas Sánchez ; revisión técnica de Carlos Sedorio Martínez, Jesús Vázquez Llorens by McCarthy, E. Jerome \| Perreault, William D. Edition: 11. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / M111 (1). Place hold Add to cart (remove)
	74.	Response to competitive entry : a rationale for delayed defensive reaction / Ajay Kalra, Surendra Rajiv, Kannan Srinivasan Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum Availability: No items available : Add to cart (remove)
	75.	Does the salesperson like customers? : a conceptual and empirical examination of the persuasive effect of perceptions of the salesperson's affect toward customers / Arun Sharma Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	76.	Consumers' perceptions of promotional framing of price / Indrajit Sinha and Michael F. Smith Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	77.	I'll have what she's having : gauging the impact of product placements on viewers / Sharmistha Law, Kathryn A. Braun Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	78.	Comportamiento del consumidor : comprar, tener y ser / Michael R. Solomon ; traducción Miguel Angel Sánchez Carrión ; revisión técnica Carlos Ernesto Curiel Baca by Solomon, Michael R. Edition: 3. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Prentice Hall Hispanoamericana, c1997Availability: Items available for reference: Biblioteca Juan Alberto Aragón Bateman En EmpasteCall number: 658.834 / S656 / 1997 (1). : Add to cart (remove)
	79.	Comportamiento del consumidor / Leon G. Schiffman, Leslie Lazar Kanuk ; traducción Adolfo Deras Quiñones ; revisión técnica Alejandro Roberto Rodas Carpizo by Schiffman, Leon G \| Kanuk, Leslie Lazar. Edition: 5. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Prentice Hall, c1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / S134 / 1997 (1). Place hold Add to cart (remove)
	80.	Markstrat 3 : simulación para la mercadotecnia estratégica / Jean-Claude Larréché, Hubert Gatignon by Larréché, Jean-Claude \| Gatignon, Hubert. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : International Thomson Editores, c2000Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.83 / L177 (1). Place hold Add to cart (remove)

Biblioteca Juan Alberto Aragón Bateman

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