A Heuristic-systematic processing analysis of the efectiveness of product warning labels / Adam Zuckerman and Shelly Chaiken
Material type: ArticleLanguage: English Publisher: New York Subject(s): ACCIDENTES | ACTITUDES DEL CONSUMIDOR | AVISOS DE SEGURIDAD | CONSUMIDORES | HEURISTICA | PREVENCION | PROCESAMIENTO DE INFORMACION | PUBLICIDADOther classification: REV In: Psychology and Marketing Vol. 15 No. 7 (1998) ; p. 621-642No physical items for this record
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