Your search returned 9 results.

1.
Kids as customers : a handbook of marketing to children / James U. McNeal

by McNeal, James U.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: New York : Lexington Books, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: R 658.834 / M162 (1).

2.
Marketing / E. Jerome McCarthy, William D. Perreault ; traducción de María Elena Rosas Sánchez ; revisión técnica de Carlos Sedorio Martínez, Jesús Vázquez Llorens

by McCarthy, E. Jerome | Perreault, William D.

Edition: 11. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / M111 (1).

3.
Shopping behavior and consumer preference for store price format : why large basket shoppers prefer EDLP / David R. Bell, James M. Lattin

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

4.
Marketing : un enfoque global / E. Jerome McCarthy, William D. Perreault ; traducción Rosa María Rosas Sánchez, Olivia del Carmen Farrés Domenzáin ; revisión técnica Yezmín López Taymani, Clotilde Hernández Garnica, Mary C. Pope

by McCarthy, E. Jerome | Perreault, William D.

Edition: 13. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2001Availability: Items available for reference: Biblioteca Juan Alberto Aragón Bateman En EmpasteCall number: 658.8 / M111m (1). :

5.
Price discrimination as an adverse signal : why an offer to spread payments may hurt demand / Eric T. Anderson, Duncan I. Simester

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

6.
Strategic bundling of products and prices : a new synthesis for marketing / Stefan Stremersch and Gerard J. Tellis

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

7.
Consistent assortment provision and service provision in a retail environment / Trichy Krishnan, Kitty Koelemeijer, Ram Rao

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

8.
King comercio : estrategias más diseño / Juan Carlos Zuluaga Morales, William Ospina Toro

by Zuluaga Morales, Juan Carlos | Ospina Toro, William.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: s.l. ; Almacenes Exito, c2007?Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.87 / Z858 (1).

9.
Dirección de márketing / Philip Kotler...(et al.) ; traducción Clara E. Rivera

by Kotler, Philip.

Edition: 12 ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : Pearson ; Prentice Hall, c2006Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / D472 (1).

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