Your search returned 142 results.

1.
Comportamiento del consumidor y estrategia de marketing / J. Paul Peter, Jerry C. Olson ; traducción Jorge Luis Blanco y Correa Magallanes ; revisión técnica Yazmín López Taymani, Jean Domette Nicolesco

by Peter, J. Paul | Olson, Jerry C.

Edition: 7. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2006Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / P282 (4).

2.
Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; revisión técnica Adriana Carranza Garza...(et al.)

by Stanton, William J | Etzel, Michael J | Walker, Bruce J.

Edition: 14. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2007Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / S816 / 2007 (4).

3.
Investigación de mercados / Joseph F. Hair, Robert P. Bush, David J. Ortinau ; traducción Francisco Javier Dávila Martínez, Enrique Palos Báez ; revisión técnica Bertha Isabel Burguete Leal

by Hair, Joseph F | Bush, Robert P | Ortinau, David J.

Edition: 2. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2004, 2007Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.83 / H147 (4).

4.
Statistics for six sigma made easy / Warren Brussee

by Brussee, Warren.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: New York : McGraw-Hill, c2004Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.568 / B788 (2).

5.
Methods, standards and work design / Benjamin W. Niebel, Andris Freivalds

by Niebel, Benjamin W | Freivalds, Andris.

Edition: 11. ed.Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: Boston : McGraw-Hill, c2003Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.54 / N421 (1).

6.
Managing behavior in organizations : text, cases, readings / Leonard A. Schlesinger, Robert G. Eccles, John J. Gabarro ; with the assistance of Thomas B. Lifson, James P. Ware

by Schlesinger, Leonard A | Eccles, Robert G | Gabarro, John J.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: New York : McGraw-Hill, c1983Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658. / S135 (1).

7.
Organizational behavior : readings and exercises / Keith Davis, John W. Newstrom

by Davis, Keith | Newstrom, John W.

Edition: 7. ed.Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: New York : McGraw-Hill, c1985Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.3 / D194 (1).

8.
Systems psychology / edited by Kenyon B. de Greene

by Greene, Kenyon B. de, ed.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: New York : McGraw-Hill, c1970Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 158.7 / S988 (1).

9.
Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta

by Loudon, David L | Della Bitta, Albert J.

Edition: 3. ed.Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: New York : McGraw-Hill, c1988Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / L682 (1).

10.
Círculos de calidad en operación : estrategia práctica para aumentar la productividad y las utilidades / Ralph Barra ; traducción Sarui Jaled de Allub ; revisión técnica Alberto Alcántara

by Barra, Ralph.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : McGraw-Hill, c1983Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.4 / B177 (1).

11.
El Marketing como arma competitiva : cómo asignar prioridades a los recursos comerciales / Tomás Alfaro Drake

by Alfaro Drake, Tomás.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / A531 (2).

12.
Marketing de servicios : conceptos y estrategias / Marcos Henrique Nogueira Cobra, Flávio Arnaldo Zwarg

by Cobra, Marcos Henrique Nogueira | Zwarg, Flávio Arnaldo.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : McGraw-Hill, c1991, 1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.89 / C617 (2).

13.
Introducción a la investigación de mercados / Laura Fischer de la Vega, Alma Navarro Vega

by Fischer de la Vega, Laura | Navarro Vega, Alma.

Edition: 2. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1990, 1991Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.83 / F481 (1).

14.
Human behavior at work : organizational behavior / Keith Davis

by Davis, Keith.

Edition: 5. ed.Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: New York : McGraw-Hill, c1977Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.3 / D194h (1).

15.
Understanding behavioral science : research methods for research consumers / Ralph L. Rosnow, Robert Rosenthal

by Rosnow, Ralph L | Rosenthal, Robert.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: New York : McGraw-Hill, c1984Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 300.72 / R686 (1).

16.
El Comportamiento humano en el trabajo : comportamiento organizacional / Keith Davis, John W. Newstrom ; traductora Rosa Ma. Rosas Sánchez ; revisor técnico Jaime R. Palavicini Esponda

by Davis, Keith | Newstrom, John W.

Edition: 8. ed. 3. ed. en españolMaterial type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1991, 1993Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.3 / D194h / 1991 (1).

17.
Investigación de mercados : un enfoque aplicado / Thomas C. Kinnear, James R. Taylor ; traducción Gloria Elizabeth Rosas Lopetegui, Marco Antonio Tiznado Santana ; revisión técnica Juan Gonzalo Londoño

by Kinnear, Thomas C | Taylor, James R.

Edition: 4. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : McGraw-Hill, c1993Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.83 / K466i (3).

18.
Cómo motivar a los empleados de hoy : modelos motivacionales para gerentes y supervisores / Bernard L. Rosenbaum ; traducción María Elena Zavotsky E. ; revisión técnica José Othon Juárez Hernández

by Rosenbaum, Bernard L.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.314 / R682 (1).

19.
Comportamiento del consumidor : conceptos y aplicaciones / David L. Loudon, Albert J. Della Bitta ; traducción Rosa María Rosas Sánchez ; revisión técnica Ezequiel Teyssier Mont

by Loudon, David L | Della Bitta, Albert J.

Edition: 4. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1995Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / L682 / 1995 (2).

20.
Benchmarking para competir con ventaja / Robert J. Boxwell ; traducción Isabel Vallecillo Rubiera, Barbara McShane ; revisión técnica José Ramón Zaratiegui

by Boxwell, Robert J.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c1995Availability: No items available : Pending hold (1).

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