Brand choice and deep price discounts / David J. Moore, Richard W. Olshavsky
Material type: ArticleLanguage: English Publisher: New York Subject(s): ATRIBUCION | MARCAS REGISTRADAS | OFERTAS | PRECIOS | PROCESAMIENTO DE INFORMACIONOther classification: REV In: Psychology and Marketing Vol. 6 No. 3 (1989) ; p. 181-196No physical items for this record
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