Brand frequency and product involvement : the applicaton of a PC-based perceptual learning routine to psychology and marketing / William Marks, Paula M. Tidwell, Christi L. Spence
Material type: ArticleLanguage: English Publisher: New York Subject(s): APRENDIZAJE | COMPUTADORES | INVESTIGACION DEL CONSUMIDOR | MARCAS REGISTRADAS | MEMORIA | MERCADEO | TOMA DE DECISIONESOther classification: REV In: Psychology and Marketing Vol. 8 No. 4 (1991) ; p. 299-310No physical items for this record
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