Biblioteca Juan Alberto Aragón Bateman

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1.
Consumers' processing of persuasive advertisements : an integrative framework of persuasion theories / Joan Meyers-Levy and Prashant Malaviya

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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2.
Updating Heider's balance theory in consumer behavior : a jewish couple buys a german car and additional buying-consuming transformation stories / Arch G. Woodside, Jean-Charles Chebat

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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3.
An Empirical test of an updated relevance-accessibility model of advertising effectiveness / William E. Baker and Richard J. Lutz

Source: Journal of AdvertisingMaterial type: Article Article; Format: print Language: English Publisher: Clemson Availability: No items available :

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4.
The Impact of corporate credibility and celebrity credibility on consumer reaction to advertisements and brands / Ronald E. Goldsmith, Barbara A. Lafferty and Stephen J. Newell

Source: Journal of AdvertisingMaterial type: Article Article; Format: print Language: English Publisher: Clemson Availability: No items available :

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5.
Validación del pensamiento y persuasión / Pablo Briñol...(et al.)

Source: PsicothemaMaterial type: Article Article; Format: print Language: Spanish Publisher: Oviedo Availability: No items available :

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6.
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