Transaction decoupling : how price bundling affects the decision to consume / Dilip Soman and John T. Gourville
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): CONDUCTA DEL CONSUMIDOR | ELECCION | ESTRATEGIAS DE MERCADEO | OFERTAS | PRECIOS | PROCESAMIENTO DE INFORMACION | TOMA DE DECISIONESOther classification: REV In: Journal of Marketing Research Vol. 38 No. 1 (2001) ; p. 30-44No physical items for this record
There are no comments on this title.