Global product stereotypes and heuristic processing : the impact of ambient task complexity / John Hadjimarcou, Michael Y. Hu
Material type: ArticleLanguage: English Publisher: New York Subject(s): ATRIBUCION | CONSUMIDORES | ELECCION | EVALUACION DEL PRODUCTO | HEURISTICA | PROCESAMIENTO DE INFORMACION | PUBLICIDAD | TOMA DE DECISIONESOther classification: REV In: Psychology and Marketing Vol. 16 No. 7 (1999) ; p. 583-612No physical items for this record
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