Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"PUBLICIDAD" and su-to:MARCAS REGISTRADAS'

Tel: (+57 1) 347 23 11 Carrera 9 Bis No. 62 - 43 Bogotá - Colombia eMail: info@konradlorenz.edu.co Rutas de acceso a la universidad (Google Maps) Carácter académico: Institución Universitaria. Personería Jurídica por Resolución 18537 del 4 de noviembre de 1981 del Ministerio de Educación Nacional. Institución de Educación Superior sujeta a inspección y vigilancia por el Ministerio de Educación Nacional (Art. 2.5.3.2.10.2, Decreto 1075 de 2015).
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	81.	What to say when : advertising appeals in evolving markets / Rajesh K. Chandy...(et al.) Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	82.	The Moderating role of commitment on the spillover effect of marketing communications / Rohini Ahluwalia, H. Rao Unnava and Robert E. Burnkrant Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	83.	An Empirical test of an updated relevance-accessibility model of advertising effectiveness / William E. Baker and Richard J. Lutz Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	84.	The Impact of verbal anchoring on consumer response to image ads / Barbara J. Phillips Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	85.	Effects of absurdity in advertising : the moderating role of product category attitude and the mediating role of cognitive responses / Leopoldo Arias-Bolzmann, Goutman Chakraborty and John C. Mowen Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	86.	The Effects of incongruity, surprise and positive moderators on perceived humor in television advertising / Dana L. Alden, Ashesh Mukherjee and Wayne D. Hoyer Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	87.	Manipulating ad message involvement through information expectancy : effects on attitude evaluation and confidence / Yih Hwai Lee Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	88.	The Match-up hypothesis : physical attractiveness, expertise and the role of fit on brand attitude, purchase intent and brand beliefs / Brian D. Till and Michael Busler Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	89.	The Impact of corporate credibility and celebrity credibility on consumer reaction to advertisements and brands / Ronald E. Goldsmith, Barbara A. Lafferty and Stephen J. Newell Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	90.	Communication strategies for brand extensions : enhancing perceived fit by establishing explanatory links / Sheri Bridges, Kevin Lane Keller and Sanjay Sood Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	91.	Negative comparative advertising : evidence favoring fine-tuning / Alina B. Sorescu and Betsy D. Gelb Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	92.	Product placements in movies : a cross-cultural analysis of austrian, french and american consumers'attitudes toward this emerging, international promotional medium / Stephen J. Gould, Pola B. Gupta and Sonja Grabner-Kräuter Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	93.	A Comparative analysis of three communication formats : advertising, infomercial and direct experience / Mandeep Singh, Siva K. Balasubramanian and Goutam Chakraborty Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	94.	Legal considerations when using parodies in advertising / Madeline Johnson and Ursula Spilger Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	95.	Memory-based measures for assessing advertising effects : a comparison of explicit and implicit memory effects / Stewart Shapiro and H. Shanker Krishnan Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	96.	Stay tuned-we will be back right after these messages : need to evaluate moderates the transfer of irritation in advertising / Bob M. Fennis and Arnold B. Bakker Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	97.	Advertising's influence on subsequent product trial processing / DeAnna S. Kempf and Russell N. Laczniak Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	98.	Fundamentos de marketing / William Stanton, Michael J. Etzel, Bruce J. Walker ; traducción Celia Ascencio Lara ; revisión técnica Yezmín López Taymani by Stanton, William J \| Etzel, Michael J \| Walker, Bruce J. Edition: 11. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2000Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / S816 / 2000 (1). Place hold Add to cart (remove)
	99.	Las 22 Leyes inmutables de la marca : cómo convertir un producto o un servicio en una marca mundial / Al Ries, Laura Ries ; versión española Raúl Peralba y Raúl G. del Río by Ries, Al \| Ries, Laura. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c2000Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / R428r (1). Place hold Add to cart (remove)
	100.	La Guerra de la mercadotecnia / Al Ries, Jack Trout ; traducción María Teresa Saldivar ; revisión técnica Jorge Rodríguez y Rodríguez by Ries, Al \| Trout, Jack. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1988Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / R428g (3). Place hold Add to cart (remove)

Biblioteca Juan Alberto Aragón Bateman

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