The Role of issue valence and issue capability in determining effort investment / Vikas Mittal, William T. Ross and Michael Tsiros
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): ELECCION | ESTRATEGIAS DE MERCADEO | POSICIONAMIENTO | PROCESAMIENTO DE INFORMACION | TOMA DE DECISIONESOther classification: REV In: Journal of Marketing Research Vol. 39 No. 4 (2002) ; p. 455-468No physical items for this record
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