Eye fixations on advertisements and memory for brands : a model and findings / Michel Wedel, Rik Pieters
Material type: ArticleLanguage: English Publisher: Linthicum, MD Subject(s): ATENCION VISUAL | MARCAS REGISTRADAS | MEMORIA DE RECONOCIMIENTO | MODELO BAYESIANO | MOVIMIENTOS OCULARES | PROCESAMIENTO DE INFORMACION | PUBLICIDADOther classification: REV In: Marketing Science Vol. 19 No. 4 (2000) ; p. 297-312No physical items for this record
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