A Bayesian approach to estimating household parameters / Peter E. Rossi and Greg M. Allenby
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): CONDUCTA DEL CONSUMIDOR | ESTRATEGIAS DE MERCADEO | INVESTIGACION DEL CONSUMIDOR | MERCADEO | MODELO BAYESIANO | PRECIOS | PUBLICIDADOther classification: REV In: Journal of Marketing Research Vol. 30 No. 2 (1993) ; p. 171-182No physical items for this record
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