Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"MERCADEO" and su-to:SEGMENTACION DE MERCADOS and itype:AS'

Your search returned 4 results.

	1.	Cast demographics, unobserved segments and heterogeneous switching costs in a television viewing choice model / Ron Shachar and John W. Emerson Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	2.	Price discrimination as an adverse signal : why an offer to spread payments may hurt demand / Eric T. Anderson, Duncan I. Simester Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	3.	Strategic bundling of products and prices : a new synthesis for marketing / Stefan Stremersch and Gerard J. Tellis Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	4.	The Market valuation of internet channel additions / Inge Geyskens, Katrijn Gielens and Marnik G. Dekimpe Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)