Your search returned 5 results.

1.
Commercial use of UPC scanner data : industry and academic perspectives / Randolph E. Bucklin, Sunil Gupta

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

2.
A Decision support system for planning manufacturers' sales promotion calendars / Jorge M. Silva-Risso, Randolph E. Bucklin, Donald G. Morrison

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

3.
PromoCast : a new forecasting method for promotion planning / Lee G. Cooper...(et al.)

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

4.
The Dynamic effect of discounting on sales : empirical analysis and normative pricing implications / Praveen K. Kopalle, Carl F. Mela, Lawrence Marsh

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

5.
SilverScreener : a modeling approach to movie screens management / Sanjeev Swami, Jehoshua Eliashberg, Charles B. Weinberg

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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