PromoCast : a new forecasting method for promotion planning / Lee G. Cooper...(et al.)
Material type: ArticleLanguage: English Publisher: Linthicum, MD Subject(s): COMERCIO MINORISTA | ESTRATEGIAS DE MERCADEO | INVENTARIOS | OFERTAS | PLANIFICACION | PROGRAMACION EN COMPUTADOR | PUBLICIDAD | SISTEMAS DE INFORMACIONOther classification: REV In: Marketing Science Vol. 18 No. 3 (1999) ; p. 301-316No physical items for this record
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