Kids as customers : a handbook of marketing to children / James U. McNeal
Material type: TextLanguage: English Publisher: New York : Lexington Books, c1992Description: 258 p. : ilISBN: 0669276278Subject(s): ADOLESCENTES | COMERCIO MINORISTA | CONDUCTA DEL CONSUMIDOR | CONSUMIDORES | DESARROLLO DE LOS PRODUCTOS | ESTRATEGIAS DE MERCADEO | INVESTIGACION DE MERCADO | NIÑOS | OFERTAS | PROCESAMIENTO DE INFORMACION | PUBLICIDAD | SEGMENTACION DE MERCADOSDDC classification: 658.834Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Referencia | Biblioteca Juan Alberto Aragón Bateman | Referencia | R 658.834 / M162 (Browse shelf) | Available (Acceso Libre) | 003277 |
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